Internet Radio is potentially the form of media that is most ubiquitous. It commands more attention than television, books or films. This is primarily because you can do other things while listening to songs. But before going ahead with this article we must understand that there can be two types of music listeners:
The Lean back listeners:
This type of listeners listen to music playing on a radio station or on television instead of creating their own playlists and selecting individual songs.
The Lean Forward Listeners
This type of listeners are actively involved in selecting their favourite songs and listening to them. It has been seen that a majority of people prefer to be lean back form of listeners.
Well, going ahead let me bring some statistics in front of you. In the last year or so it has been seen that one third of the smart phone users stream music and the young population prefer internet radio than terrestrial. As phones continue to become even smarter, there cannot be a more opportune moment to utilize the potential of Internet radio. Advertising on this platform can reach unexpected highs in the coming decade. The possibility is even more pronounced because smart phones are promoting cloud storage and therefor people certainly prefer going over to the Internet radio stations instead of browsing their music files on cloud. Almost all cities have 24 X 7 WI-Fi access which means that accessing an Internet radio station is even simpler. Well, tune it is time for me to tune into my favourite station now.